Our client, in the Retail industry is looking for a candidate who is willing to learn and grow to join our team as a Digital Marketer.
Duties and Responsibilities:
- Development of brand awareness and online reputation through content management
- Identify brand ambassadors, bloggers and influencers to work with for brand awareness, photo shoot and promotions.
- SEO (search engine optimization) and generation of inbound traffic through google analytics
- Cultivation of leads and sales through Jumia and Website. Ensuring targets have been met.
- Manages the company Facebook Twitter and Instagram by ensuring daily interaction and posting of relevant marketing data
- Managing the company website by ensuring all the photos posted are up to date and current
- Tracking conversion rates and making improvements to the website.
- During holidays and special occasions, liaise with the graphic designers to come up with post to be shared by all branches to the Whatsapp groups and social media platform
- Device ways of expanding the online sales to other countries through online sales platforms
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Provide excellent customer service to all online clients and obtaining feedback on products
- Coordinate with other online marketing platforms such as Jumia and Masoko and find ways of expanding the sales.
- Provide customer segmentation reports and ensure follow up in order to convert sales.
- Identify events where the company can partner in order to achieve brand awareness
Qualifications and Requirements:
- Diploma in marketing, visual communication, Digital Marketing or equivalent
- At least 2-3 years of working experience as a digital marketer in a busy company
- Proficiency using design software e.g. Corel draw, Adobe photo shop & Adobe illustrator, MS Office Products
- Team player who can inspire and positively contribute the company culture
- Experience in social media/web Administration desired
Interested candidate should send their CVs to jobs@peoplelink.co.ke with the email subject as Digital Marketer.
Only shortlisted shall be contacted.
DIGITAL MARKETER (Kshs25,000)
